About Us

At Sutherlin Subaru of Huntington Beach, we’re more than just a dealership—we’re a family-owned, self-funded automotive group with a bold vision: to build the #1 Subaru dealership in the United States.

Our Huntington Beach location represents the next chapter in the Sutherlin family legacy. With over 50 years of dealership success across the Southeast, and recent expansion into Southern California, we are committed to delivering an unmatched car-buying and ownership experience. Sitting on 7 acres along Beach Boulevard, our facility is one of the largest in the region and will feature 300+ new Subarus and 250+ pre-owned vehicles—giving our customers access to the widest selection and best inventory in the state.

But what truly sets us apart is our approach. We combine cutting-edge digital retailing technology—making it possible to complete your purchase in under an hour—with a team of passionate Subaru experts who are here to listen, guide, and support you long after the sale. Our state-of-the-art service department, genuine Subaru parts, and factory-trained technicians ensure your Subaru stays adventure-ready for years to come.

We are proud to bring new jobs, community involvement, and a commitment to excellence to Huntington Beach and the surrounding Orange County area. At Sutherlin Subaru, you’ll find more than a dealership—you’ll find a trusted partner dedicated to helping you live the Subaru lifestyle to its fullest.

Sutherlin Subaru of Huntington Beach

Driven by Family. Powered by Vision. Built for You.